Leading Teams to
Align, Brand, & Create.

Twelve years leading design, motion, and production at WGN-TV, NewsNation, and Epsilon, directing teams the last six years. In 2026 I founded RecLet, a writing and audio studio for iOS, Android, and web, and built it by directing AI coding agents the way I direct a design team.

18people managed, junior to senior; three moved up to supervisory roles
14brands built or rebranded: a national network and 13 shows
20–40client brands per producer I led, budgets from thousands to millions
60 daysfrom network launch to presidential debate and election packages

Selected work

Six bodies of work, one method.

Every creative decision is a story decision. These are the places I have made that pay off: a product I built myself, a national news launch, a global agency team, six years of daily television, and a weekly comedy show.

How I work

Story theory, then the system that ships it.

Every creative decision is a story decision: what a brand promises, which line of copy earns the click, which segment opens the show, even the palette, because a product built to calm someone cannot be red. Read the story right and the brand, the marketing, and the design stop arguing with each other. It is why RecLet is called RecLet, from Your Records & Letters. Your Stories.

Then I build the thing the team ships through: templates, standards, onboarding, review gates, and the documentation that makes them stick. It worked for a design group of ten at a news network, for producers across the US, UK, and India, and in 2026 for a team of AI coding agents.

More about me

What people say

Adam became such a valued part of our design team. Adaptable, technically skilled, and an incredible problem solver. I couldn't imagine managing a national news design team during a pandemic without Adam.NaShantá Fletcher, NewsNation / WGN-TV
Adam's attention to detail, speed under pressure, and technical mastery made him one of my go-to designers. He consistently delivered thousands of assets with accuracy and a positive attitude.Bernard Ong, former Art Director, WGN-TV

Hiring for brand, creative operations, or product marketing?

I'm open to director-level roles, remote anywhere in the US or hybrid in or near Los Angeles. The resume is one click; a conversation is one email.